So, there was no conversion after running the ad campaign for 197 AUD.
Optimizations done were.
Availing a $3600 AUD promotional ad credit for a spending of just $1800 AUD. So our client was happy with our team that we were helping them to avail this offer directly instead of trying to play with the numbers.
Location specifics i.e. Locations to include and Locations to exclude. We discussed with the client and removed unwanted or low socio economic areas.
This feels like Google’s Blessings.
We stopped the campaign after running it for 3 days.
Since microsoft clarity was installed. We figured out few unwanted things that got ignored in the first round of inspection.
- The side burger icon was there that people were readily going to. One of the core principle of a landing page is – People should only click on the buttons you want them to.
- So, in our case, we lost a good amount for people leaving our landing page for these clicks.
- Secondly, the landing page was not well made on the mobile version of the website. That was again, another problem.
In our second meeting, we attempted to create new landing pages for both the landscaping and the concrete work campaigns.
Campaign Hygiene
For Campaign hygiene, we regularly supplied the list of keywords to the customer from search term report to avoid any unwanted impressions where other brands are showing up.
Few selected keywords were.
Outdoor paving perth
Landscaping perth
Artificial grass installation
Front yard landscaping
Exposed aggregate concrete perth
Front yard landscaping company
Ellenbrook landscaping
Landscaping baldavis
Exposed aggregate perth
Small yard landscaping
Pool paving perth
Now, initially, the client wanted customers for long yard landscaping. but he sent a list that has Small yard landscaping keyword involved above.
So, one simple way to stay high converting and reliable is to cross-verify what client is sending you. Nobody accepts their mistake even in the professional world, so you have to take the responsibility before anything like that occurs.