[2026] Digital Marketing Job Mastery Program Curriculum
Last updated on : 15 June 2026
Module 0: Digital Foundations for Beginning Students.
Session 1: What is Digital Marketing? Scope & Career Paths
Session 2: Basic Branding & Consumer Psychology
Session 3: Social Media Essentials (Instagram, Youtube, Linkedin)
Session 4: First Practice : Analyze a Popular Brand’s Strategy
Module 1: Foundations of Marketing & Consumer Psychology (5 hours)
Day 1: Introduction to Digital Marketing & the Funnel (AIDA, TOFU-MOFU-BOFU)
Day 2: Understanding Brands : Strategy, Positioning, Voice & Identity
Day 3: The Customer Journey: Pain Points, Awareness, Loyalty
Day 4: AI in Marketing Strategy: Use of ChatGPT, Gemini AI for Consumer Personas
Day 5: Case Studies: How Nike, Zomato and Netflix Build Loyalty.
Weekend Project : Build a 1-page strategy canvas for a startup brand using AI
Week 2: Content Strategy & Creation (6 Hours)
Objective : Learn to design powerful content strategies and create engaging multimedia content using AI and modern tools.
Day 6: Copywriting 101: Hooks, CTA, Value Propositions.
Day 7: Designing Social Posts with Custom GPTs and Canva AI.
Day 8: Video Marketing: Youtube Shorts, Reels & AdCreative.ai
Day 9: Using AI for blog writing & Email Campaigns (copy.ai, Jasper)
Day 10: Brand Style Guides & Post Templates
Weekend Project : Launch a 5-post campaign for a product using chatgpt image generation.
Week 3: Organic Growth & SEO (5 Hours)
Objective : Gain experience in SEO techniques and optimize content across platforms for maximum visibility.
Day 11: Basics of SEO and Keyword Strategy (Ubersuggest, Ahrefs, Semrush)
Day 12: On-Page Optimization : Title, Meta, Header, Tags.
Day 13: Content SEO – Blogs, Youtube, Linkedin
Day 14: AI Tools for SEO Automation (Surfer SEO, ChatGPT, Jasper)
Day 15: Building an SEO Strategy for a Blog/Website
Weekend Project : Build a Keyword-driven blog + optimize with Surfer SEO
Week 4 : Paid Advertising (Meta Ads & Google Ads) (5 Hours)
Day 16 : Overview of Paid Ads Ecosystem (Search, Display, Social)
Day 17: Meta Ads Campaigns – Structure, Audiences, Budgeting
Day 18: Google Ads – Search Campaigns & Performance Max
Day 19: Writing High-impact Ad Copies + AI Copy Generators.
Day 20: Ad Testing & Optimization with Meta Sandbox.
Weekend Project : Create a Meta + Google Ad mock campaign & strategy sheet
Week 5: Analytics, Dashboards & Reporting (5 Hours)
Objective: Analyze campaign performance using Google analytics 4, and generate actionable insights using automation.
Day 21: Introduction to Google Analytics and Meta Insights.
Day 22: Creating Reports & Custom Dashboards
Day 23: UTM Parameters & Campaign Tracking (Google Sheets)
Day 24: Automation with Zapier AI & Email Reporting
Day 25: Track a Campaign lifecycle.
Weekend Project : Present a Performance dashboard with mock analytics
Week 6: Marketing automation & Funnels (5 hours)
Objective: Automate lead generation, engagement, and retention using AI tools and marketing funnel strategies.
Day 26: Marketing funnel design (Lead gen to Retargeting)
Day 27: Email campaigns with mailchimp and Notion AI or complete marketing with Systeme.io
Day 28: Chatbots for Lead Generation (Botpress, Landbot)
Day 29 : AI CRM Tools – Salesforce Einstein, Hubspot AI
Day 30: Setup a Mini-funnel Campaign
Weekend: Create an automated funnel for a service business.
Week 7: Influencer Marketing, PR & Personal Branding (5 Hours)
Objective : Build Influence online through creator partnerships, strong personal branding, and AI-powered outreach.
Day 31: Influencer Outreach, Tools and ROI Calculation
Day 32: Thought Leadership on Linkedin + Personal Branding Framework
Day 33 : AI for Press Release. Writing & Reputation Management.
Day 34: Brand Collaborations : Case studies and Outreach tools
Day 35: Growth Hacking Tactics for New Creators
Weekend Project: Build a personal brand strategy + PR write-up using AI
Week 8: Career Readiness & Capstone (3 Hours)
Objective : Demonstrate real-world digital marketing skills through project presentation and career preparation.
Day 36: Resume & Portfolio Building for Marketing Careers.
Day 37: AI-Powered Mock Interviews + Ad case breakdown.
Capstone Project